Jeffrey Zeldman: Work is work, and we m…

Jeffrey Zeldman:

Work is work, and we must do what we must do. But when quality matters most, the old saw about “good or fast—choose one,” holds true. Pushing through to the finish line when you have nothing left inside you is great for marathon runners, but not so hot for creative professionals. In particular, if you’re trying to write clearly and well, it’s better to let a deadline slide by a day than to “just finish up.”

There are points of diminishing returns when dealing with creative work. The point is well taken.

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