With Kinect, Microsoft is trying to get the whole family playing games. Now it hopes to get the whole family paying for Xbox Live as well, through a discounted “Family” offer. The Xbox Live Gold Family plan, available this November, offers a year of Xbox Live Gold membership to four different family members for a total cost of $99.99, half the normal cost of four individual memberships.
This E3 has been difficult to observe usefully from afar, because merely watching doesn’t convey the data it used to: so much of the offering is directly experiential. People are waving things, or they’re waving their arms in front of things, or they’re looking at magical screens that shit is popping right out of. It would be like if a person came out and started talking about chocolate, and then ate some chocolate, and then walked off stage. That is not data. There’s so much conjecture that whatever you come up with is almost hopelessly attenuated.
This is very true of what I’ve seen of E3 from here. Motion controllers, insanely expensive 3D setups for your living room, and other insanity are ruling the day.
There will be more posts on this—of course—but hardware aside, the games that are being revealed make me very interested in the next 12 months or so.
As a bonus, the comic from yesterday is quite vulgar but also quite funny, and is a very apt description of what the three major press conferences were like at E3.
Do you think Steve Jobs wants to be a serial entrepreneur? Bill Gates? Warren Buffet? Larry Ellison? All these guys put big stakes in their life’s work. Companies that they built from scratch, that they’ll champion until they can champion them no more. Sure, they may have hobby companies on the side, but for each of them, there’s one defining business, one spectacular legacy to leave behind when they’re gone.