“…As we move through 2011, 2012, it’s likely to be an opportunity both for additional growth and perhaps premium pricing for titles that better support 3D,” Riccitiello added.

Good to know that the video game industry cares about 3D for the same reason the movie industry does: it’s a way to make things more expensive for very little benefit.

(via E32010: 3D Games Could Be More Expensive – EA | Edge Online.)