Speaker: Richard Bullwinkle

• Why is is hard for this to happen?
  • As speeds get really fast, we do things like play with our phones and such more often.
  • On the television, we have a 50″ device that is difficult to upgrade or change
  • You can move from social app to social app (or anything else) by deleting and installing a new app – TV is not as agile
• It’s hard to drag content around the home
  • Wireless networking
  • Home networking
  • Things like DVRs being able to pause a program in one room and pick it up in another
• Although the speeds are very much in place (most of us can stream SDTV whenever wanted), very few people can stream real-time HD video to our home because our broadband in the US sucks
• First generation devices
  • Devices that helped you put stolen video back on your television
  • Media servers; Windows Media Extenders
  • You wanted your content back on the television
• Second generation boxes
  • Last year
  • Devices that had content in the cloud – this changes things very dramatically
  • Vudu, AppleTV, Roku – Netflix and now Amazon content, etc.
  • Some of these devices now have no hard drives
• All of these things have to do with content – professionally-developed content; very little is “social” in nature – the television is the most unsocial of all media devices
  • We don’t want necessarily to be interrupted in the middle of our entertainment experiences
  • Do you really want the social stuff you talk about back on the television?
  • Do I want to track this stuff on our TVs, or on our iPads, laptops, or iPhones
  • Whatever device you have is probably already better than your TV
• This situation is compounded by the fact that the content is normally in the control of the cable/satellite companies, who are not interested in your social media because it gets in the way of content
• Third generation
  • Services in the cloud that transmit to any device
  • You need nothing other than a fast Internet connection and an enabled TV
  • TVs don’t even handle guide data well yet
  • Connected TVs hook you up with services that you are already using and you already know – recognized names
• Convergence on the TV is about making sense of what is already there, not adding additional crap to what you have
• What’s next?
  • No one watches TV in real-time
  • Must See TV doesn’t exist anymore – it’s all on-demand
  • Stuff is even online-only now – and people are watching these things on their TVs
  • The ways we will find TV moving forward
    • Great metadata – write about it
      • Tell people everything you can about it so people can search
    • Create  social networks around this stuff
      • “All the people who like this movie”
  • The only way to find more entertainment and better entertainment is if we all work together to find it