I Hear They Serve Coffee-Flavored Coffee

Michael Kelly:

The reason we have something to learn is that we have tried to be Starbucks. We’ve tried to be slick, trendy, and hip. We’ve tried to be a place that is non-threatening and easy to come to. And when you walk in, you see beautiful people in holy jeans and black glasses, all looking very intellectual and hair-frosty. Additionally, we have tried to make church a low-demand environment, much in the same way Starbuck’s is. It’s low demand in that even though the basic premise of the store is selling coffee, some people don’t even go there for coffee at all. And nobody’s going to pressure them about the coffee. That sounds familiar, too.

A good point.

(via Cyberbrethren.)

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