Geeks who were around for the launch of Halo 2 and were paying close attention to the Internet around that time will have fond memories of ilovebees.com, which was far ahead of its time and a pioneering attempt at alternate reality gaming. Several groups have since tried to start up ARGs, only to have them fall apart due to lack of participation, lack of planning, or both.
Now, three messages have shown up on the Internet that appear to be the precursors to a Halo 3-influenced media campaign. Are they an ARG? Who knows.
I’m going to be paying attention, though.
The countdown is to midnight PT on Thursday.