What I don’t like about department-based marketing is the belief that the only people who can send the messages about what the products are, who the company is, and what they believe in are the people in the marketing department. That’s the way I see most companies today operating. In reality, it’s everybody, every single person. The customer service department has some of the most important marketing people, but they’re not traditionally in the marketing department. Their impact is marginalized, when actually they have a huge impact. I don’t mean to say we’re perfect at this, but everything we do considers the overall impression we make on our customers to be our marketing. We want all our employees to worry about that.
Tag Archives: Off-Topic
Looks like the music game business is sl…
Looks like the music game business is slowly imploding. Critical mass in fake plastic instruments must have been reached. First, RedOctane is closed by Activision, and now this:
Harmonix shareholders received a payout of $150 million related to the franchise’s 2007 performance, but Viacom has said in a filing with the US Securities And Exchange Commission (via Paid Content): “We believe that we are entitled to a refund of a substantial portion of amounts previously paid, but the final amount of the earn-out has not yet been determined.”
(via Edge Online.)
It’s still as easy as ever to be snared …
It’s still as easy as ever to be snared by the ageless visuals, riddled with Euclidian trees and vector ravines (all brought to life by a colour scheme that has a hint of evangelical mania in its blooms and bruises), but beneath all that is a confident port. Despite the vestigial mouse pointer that perpetually hovers over the polygonal battlefield, this is a PC game that feels entirely at home on a console.
It’s funny, yes, but it’s a fascinating …
It’s funny, yes, but it’s a fascinating glimpse at just how confused many people are about how web sites and browsers work. They don’t use bookmarks, they don’t type “facebook.com” in the location field. They just Google for whatever they’re looking for and assume the first result is correct. All this argument over whether the iPad is too simple — if anything it’s probably still too complex.
Want a WordPress Meetup in St. Louis?
Are you interested in getting together with other WordPress users in the St. Louis metro area who use WordPress either personally or professionally and would like to talk about, listen to others talk about, learn about, and share their love of WordPress?
If you are, please either leave a comment on this post or send me an email using my contact form. I would love to hear from you.
Ryan Markel 