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This is a good example of the kinds of things Amazon gets very, very right.

Are You a True Believer?

Mark Hurst, on Good Experience:

New technology + same old thinking = same old outcome with a buggy interface.

What we need is new thinking. We need some true believers to stand up and say: we’re going to serve the patient, serve the traveler, serve the student, serve the customer, rather than follow the script of the past. No longer will we make them pay, or wait, or suffer only because we can get away with it. Now we will work in their interest, because it’s the right thing to do for them, and it’s the right thing for us in the long run.

Read the whole thing.

So If She Weighs as Much as a Duck…

I spent a good portion of today and this evening mulling over the methods for application deployment and trying to figure out a few things; I think it only relevant and interesting that I share whatever insights I have gleaned from very likely thinking too hard.

For some time, I have resisted the very in vogue notion that the future of computing is “in the cloud,” as it were, though no one is quite sure where the cloud is and I’m pretty certain that no one person owns that cloud. Listen to tech podcasts or read tech news for a short amount of time, and you’ll see that many in the technology punditry business are saying that before long, many computers will be nothing more than dummy terminals. You won’t have Microsoft Office, you won’t have complicated desktop applications, and you certainly won’t have the complex operating systems you have now or store your files locally – everything will be handled through Internet-based communication. Your documents and your files will be stored “in the cloud,” and my impression is that everyone wants a piece of this cloud before it floats away.

It wasn’t until today that I really understood the appeal of this methodology.

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