You Might Want to Re-Think That Direct Email Campaign

Reuters:

Networking and blogging sites account for almost ten percent of time spent on the internet — more than on email.

Time on the sites ranked fourth, after online searching, general interest sites, and software sites, according to a study released by Nielsen Online.

One in every 11 minutes spent online globally is on networking sites. Between December 2007 and December 2008, the time spent on the sites climbed 63 percent to 45 billion minutes.

I don’t find this horribly surprising. I suspect the chief reason social networking is winning out over email is spam-related. Even with good filtering that’s out there like Gmail, there are still a lot of people who have email accounts that let a whole bunch through, and the amount of it now is just staggering.

Social networking is more attractive than email because it’s largely permission-based. If I don’t want you to speak to me or know anything about me, I can shut you out and there’s nothing you can do about it. Messaging is largely controlled in the same way, and in the case of (especially) Facebook, there’s a lot more than just communication I can do within the same web service. I can play a game with one of my friends, I can upload a picture or tag an article… there are a lot of options.

What do you think? Why are people spending more time on social networks than with email? (I sincerely hope it’s not because of SuperPoke.)

At Least It Isn't a Spanish Inquisition

From Harvard Business comes a piece by Cory Doctorow:

Contemporary corporate IT’s top job is locking down the PC and the network, blocking users from installing their own apps, blocking them from accessing forbidden websites (nominally this is about blocking porn, but a dismaying number of workplaces also block IM, webmail, blogs, message-boards, and social networking services where employees might otherwise find useful, low-cost coordination with other employees, suppliers and customers), and spying on their every click and keystroke to capture the occasional bad egg who’s saying or doing something that could put the whole firm at risk.

Well, yeah, because the default in this kind of situation is just not to trust anyone. When I read this paragraph, I said to myself something like: “I suppose that’s because corporate IT departments lag behind their end users on most of these things.”

Then, of course, I read on:

The dirty secret of corporate IT is that its primary mission is to serve yesterday’s technology needs, even if that means strangling tomorrow’s technology solutions. The myth of corporate IT is that it alone possesses the wisdom to decide which technologies will allow the workers on the front line to work better, faster and smarter — albeit with the occasional lackluster requirements-gathering process, if you’re lucky.

The fact is that the most dreadful violators of corporate policy — the ones getting that critical file to a supplier using Gmail because the corporate mail won’t allow the attachment, the ones using IM to contact a vacationing colleague to find out how to handle a sticky situation, the incorrigible Twitterer who wants to sign up all his colleagues as followers through the work day — are also the most enthusiastic users of technology, the ones most apt to come up with the next out-of-left-field efficiency for the firm.

I would venture a guess that if you polled IT workers within most companies, and then polled the people in the building who actually do the jobs that require using technology within that environment, and asked them both what tools they needed/wanted in order to perform their jobs efficiently, you would receive very different answers.

Don’t get me wrong. I’m not for complete anarchy when it comes to installing applications or using network resources. Installing applications leads to support visits and lost productivity in some cases (from awesome Windows-related conflicts, usually). Too much utilization of network resources can be a bad thing. But the default method of behavior should be to trust that people you have hired to do a job will efficiently perform that job, regardless of whether or not they have an IM window open during the day or Twitter occasionally or read/write blogs or what-have-you. Job performance can be measured in ways other than “let’s see what [name] has been looking at on the Internet today.”

You know—in ways like “did you get the job done” ways.

People don’t get to be comfortable with technologies and methods of communication if you don’t allow them to use them and flex their technological muscles.

links for 2009-03-12

I Cannot Resist Peer Pressure, So Here's That Book Meme

I normally avoid memes like the plague, but I’ve seen it pop up three times in my RSS reader since this afternoon, and I’m waiting for a download to complete, so—eh—whatever:

(But I will spare some of you by placing this off the front page.)

Continue reading

Not Negative, But Selective

DHH from 37signals:

…You have to start getting into the habit of saying no. No to things that just doesn’t fit, no to things that just aren’t the most important right now, and no to many things that simply don’t cut it.

It’s incredibly rare that I’ve actually regretted saying no, but I dread my yes’s to all the time (sic).

From time to time, even when a customer requests something, the proper answer is exactly that—to say “no.” Sometimes it’s just not part of the scope of a project, especially a project you want to remain simple and uncluttered. Sometimes, it’s a change that could work, but it’s just not the best decision. Sometimes, it’s a good thing for a few people, but not the right thing for the larger share of your customers. Listening to customers and talking to them is important, but they’re not infallible. Occasionally, part of the conversation has to be a rejection.

When making those connections, even more powerful and honest than just saying “no” is telling someone why you are saying “no”. Give them a reason. Be honest. Sometimes, they’ll try to argue with you or turn it into a debate, but that’s OK. It means they’re invested with you and with your company.

Above all, don’t promise people “we’re working on it” or “we’re thinking about it” when what you really need to say is “no”.