Tag Archives: Seth Godin

“Management often works to maintain the status quo…”

“Management often works to maintain the status quo, to deliver average products to average people. In a stable environment, this is exactly the right strategy. Build reliability and predictability, cut costs, and make a profit.
Traditional marketing, the marketing of push, understands this. The most stable thing to do is push a standard product to a [...]

“We live in a world…”

“We live in a world where we have the leverage to make things happen, the desire to do work we believe in, and a marketplace that is begging us to be remarkable. And yet, in the middle of these changes, we still get stuck.
Stuck following archaic rules.
Stuck in industries that not only avoid change [...]

Apparently, People Need Leadership and I am Supposed to Provide That

I am the very recent recipient of a copy of Tribes: We Need You to Lead Us, the newest book by Seth Godin, a rather outspoken and important voice in marketing, specifically in social and “permission” marketing. Over the past couple of months, I have been participating in an online community based around the premise [...]