Tag Archives: cluetrain

“A managed environment requires behavior from us that we accept as inevitable although, of course, it is really mandatory only because it is mandated. We call it ‘professionalism.’ . . .
“Managed businesses have taken our voices. We want to struggle against this. We wear a snarky expression behind our boss’s back, place ironic distance between [...]

Well, I Know I Conversed with People About the Book.

For the last week or so, I’ve been deep into reading The Cluetrain Manifesto, and I will admit specifically to being late to the party on this one, as much of it was published back in 1999 on the Web. I’ve found it to be one of the most interesting collections of essays I’ve read [...]