For any of you who have ever been wondering why I’m such an Apple evangelist, pay attention to The Steve:
“We live in an era where more and more of our activities depend on technology. We take our photos without film and have to do something with them to make them usable. We get our music over the Internet and carry it around in digital music players. It’s in your automobile and your kitchen. Apple’s core strength is to bring very high technology to mere mortals in a way that surprises and delights them and that they can figure out how to use. Software is the key to that. In fact, software is the user experience.”
And that’s why the industry is, in my opinion, struggling to keep up with the innovation going on over at Apple. They don’t get it. There’s no unity in the PC industry; there’s one person who makes your hardware (or, more likely, about a half dozen), and there’s a handful of companies who make your software, and there’s no guarantee that it’s all going to work together when you try and throw it all into one heap and call it a computer.